Competitiveness of brazilian wood pulp in the international market

Abstract

The wood pulp and paper sector is one of the most important and successful branches of the Brazilian forestry industry. The main objective of this work is to analyze the competitiveness of Brazil in the international market of wood pulp, comparing it to the competitiveness of its main market competitors worldwide in the period between 2000 and 2006. The methodology used was the Revealed Comparative Advantage (RCA) and the Relative Position in the Market (RPM) indices. Results indicated that Brazil ranked among the three most competitive countries in the global market of wood pulp.

O segmento de celulose e papel é um dos mais importantes do setor florestal e um dos mais bem sucedidos da economia brasileira. Conduziu-se este trabalho, com o principal objetivo de analisar a competitividade do Brasil no mercado internacional de celulose, confrontando com a de seus principais concorrentes, no período de 2000 a 2006. Utilizou-se com ferramenta metodológica o índice Vantagem Comparativa Revelada (VCR) e Posição Relativa no Mercado (PMR). Os resultados obtidos indicaram que o Brasil se manteve entre os três países mais competitivos do mercado internacional de celulose.